BMgt(Hons.) Tourism Management


This program has been admitting students since 1999 and was designated as a key construction program in Zhejiang Province in 2003. In 2023, it was awarded a 6-star rating in the national tourism management rankings by iResearch, categorized as an applied program, with an A+ rating. Nationally, it ranks 20th, and 2nd in Zhejiang Province.


Grounded in the needs of modern cultural and tourism industry development and guided by the principles of output orientation and innovation-driven, the program aims to cultivate high-quality, applied, and versatile hotel management professionals with international perspectives, ecological civilization awareness, scientific thinking, strong sense of social responsibility, and outstanding innovation and entrepreneurship capabilities. Graduates are equipped with solid knowledge and skills in modern tourism management, capable of engaging in operations, management, planning, consulting, and educational training in high-star hotel groups, tourist attractions, travel agencies, tourism consulting firms, and educational institutions.


The program adopts a teaching mode of practice-based learning through the combination of teaching platforms and practical modules. It deeply cooperates with over 20 practical bases, including tourism hotels, boutique homestays, and tourism industry management departments.


The employment prospects for this program are broad, spanning across multiple sectors including the hotel industry, tourism industry, conference and event management, and more.


Core Courses of Tourism Management Program (Taught in English):

Principles of Management, Western Economics, Introduction to Tourism Studies, Introduction to Hotel Management, Consumer Behavior in Tourism, Hotel Operations Management, Tourism Planning and Development, Event Planning, Tourism Financial Management, Hotel Management Information Systems, Smart Tourism and Big Data, Tourism E-commerce, etc.